Every company or organization has an identity by either plan or default. The identity is the voice that communicates to others, who we are, what we do and why we do it.

As in speech communication, that message may be confusing or lost altogether if it is not articulated clearly, honestly and persuasively. By listening to our clients, WDW identifies that voice and helps to bring clarity by visually articulating the essence of the client, enabling that message to be not only understood but remembered.

We feel that you will find examples of this below...

Timed to coincide with a $40+ million property improvement plan, the redesign of the Red Lion Hotels identity represented a unique challenge to refresh a beloved icon that had grown a little long in the tooth. While explorations were made that could have been a radical departure, it was finally decided upon a look that retained a good deal of the equity this brand had earned over the years but also brought a new, stronger, more mature presence to the brand. No longer just a "cute and cuddly" lion cub, the new design takes a more aggressive stance and by displaying strength and wisdom, it helps to create a sense of a protective, proactive guardianship that ensures that each of their guests "Stay Comfortable."

Women of Faith is a ministry that holds conferences in civic arenas in cities all over the country, encouraging women in their faith, with over 300,000 women attending each year.

Produced for David Riley+Associates, the mark captures many aspects of the essence of the feminine side of faith–from the spirit-filled life, represented by what could be seen as flames or the branches of a plant growing up into a heart. This mark has come to represent a woman's joyful embrace of life empowered through her faith in God.

After working together on a new website and brochure, Classical Christian Academy in Post Falls, Idaho approached WDW to also create their mascot logo.

Being a Christian school, one challenge was keeping the design worthy of respect without being overtly aggressive. The Centurion communicates a disciplined strenth under restraint but more than capable of delivering a mighty fight when the time calls for it. One interesting fact that came from our research was that everytime a Centurion was mentioned in the Bible it was in a positive light.

An internet consulting firm, EnableGroup.com, originally located in Coeur d'Alene, Idaho, is exactly what their name implies; specializing in working for non-profit ministries, they have sought to "enable" their clients to fully leverage the internet and make the transformation to the digital economy.

The mark that was developed for them while at first glance, appears as a stylized "E", but also works into a play on the infinity symbol, with the obvious reference to the "infinite" possibilities and potential of the internet.

GuestAwards is the frequent guest program offered by Red Lion and WestCoast Hotels headquartered in Spokane, Washington. Guests earn points or airline mileage whenever they stay at the hotel. The identity had to stand on its own while not competing with the parent brands when used on ads and support collateral.

The design of the stylized "G" incorporates directional arrows suggesting all the places you can travel and take advantage of the GuestAwards program.

Lugano Cucina del Mercato is a trendy Italian restaurant located across the street from South Coast Plaza in Costa Mesa, California and easy walking distance from the Orange County Performing Arts Center.

The owner of Lugano was looking for a sophisticated, yet unpretentious mark that captured the essence of a café set in the context of an outdoor marketplace. Using a vibrant yet slightly subdued color pallette, we used a minimilized hand-drawn style of a merchant's cart loaded with fresh faire to capture the southern European atmosphere of the agoura.

CityWalk is an endless celebration of sight, sound and taste. Modeled after outdoor retail areas such as Third Street Promenade in Santa Monica, Universal Studios has captured the best of shopping, dining and entertainment all in one location. With locations in both Hollywood, California and Orlando, Florida.

Produced for David Riley+Associates, the CityWalk logo sought to capture the dynamic, "over-the-top" Hollywood neon energy of the CityWalk experience. The design also lent itself to fantastic signage applications at both locations.

Kootenai Medical Center had a tremendous amount of equity in their original identity designed by Duane Wiens of Matrix International Assoc. Ltd. out of Denver. The "flying K" as it was affectionately known to the KMC staff was not to be messed with. The type treatment however, hadn't aged as gracefully as the mark had and with the serif typeface, the readability was difficult from distances and greatly increased the complexity of signage fabrication. So KMC, chose WDW to freshen up the type treatment. Using Helvetica Black brought a weight that was representative of the stature this institution holds in the community while lending itself extremely well to the new signage applications required with the recent expansion of the hospital.

In Twin Falls, Idaho, the legend of Diamondfield Jack still looms large thanks to the restaurant in the Red Lion Hotel Canyon Springs, that bears his name. They were looking for an image that reflected the local folklore of this larger-than-life figure who had more than his share of run-ins with the law. Seeking to stay away from contrived imagery, WDW sought to capture the essence of the rough times that produced some rough characters.

Thanks to the pardoning power of the Governor of Idaho, Diamondfield Jack managed to escape the gallows to live out the rest of his life chasing the elusive motherlode somewhere in the great Nevada Basin.

Turning Point Christian Fellowsip is a young growing church in central Orange County that focuses on reaching out not only to its immediate community but specifically targeting the X generation that is desparately searching for more meaning in life than just being another "consumer".

The mark itself is a play on the name of the church while utilizing the imagery of the cross. The "point" where we realize that we need to "turn" from our old ways is at the cross of Jesus Christ. The type treatment reflects the youthful dynamic of the church while at the same time seeking not to alienate an older generation ("boomers").

Photobank Stock Photography, before being purchased by Index Stock Imagery, was originally located in Irvine, California. Photobank was Orange County's premier stock agency and featured it's largest collection of stock photography.

Photobank naturally had to appeal to designers. So it was vitally important for them to improve their image and maintain their premier status among local design firms. The logo, which was produced for David Riley+Associates, played with camera box and lens imagery while borrowing design elements from the typeface that was used for the type treatment. The result was sophisticated yet relevant.

Alleluia Music was a label of Integrity Music, located in Mobile, Alabama. Integrity Music is best known for it's extensive collection of beautiful, contemporary praise and worship albums, created and produced by some of the finest Christian musicians and songwriters from all over the world.

Integrity Music was looking for a dynamic feel for the Alleluia label that featured live recorded worship releases. This design was produced for David Riley+Associates and sought to capture that joyful, spontaneous expression of praise which echoed the content of the music. Alleluia Music has since been absorbed into another Integrity label, Hosanna! Music.

The Tri-cities is located in the heart of Washington's wine country. While the area's wines have grown in prestige in recent years, the area has fiercely resisted the trendy, snobby image associated with the Napa/Sonoma wine growing regions of California.

So, Red Lion Hotel Pasco set out to establish a more down-to-earth setting to enjoy a good meal paired with a great glass of wine (or two) while still retaining an air of sophistication. The result is, Bin No. 20. Proudly showcasing one of the best selections of northwest wines. Their identity needed to reflect an unpretentiousness yet establish an air of authenticity.

Nestled in the beautiful high desert of Arizona, near Wickenberg, Remuda Ranch is a specialized treatment center where women suffering from anorexia and other eating disorders go to be treated while enjoying a private, secluded atmosphere removed from their normal, everyday hectic-paced world.

Part of the therapy is horseback riding which lent itself naturally to the stylized equine theme in the mark itself while trying to capture more of a feminine mystique through the type treatment rather than a traditional "dude(ette) ranch" look. New owners took over before the identity had been applied and this design unfortunately lies dormant.

O'Neil Relocation, headquartered in Garden Grove, California, is an agent of United Van Lines. They specialize in providing professional and quality relocation services.

Seeking to capture the progressive nature of the company as well as tie in the nature of their business, this mark, developed for David Riley+Associates, incorporates in the oval shape, a stylization of the "O" in O'Neil. The striped roadway in the mark, was a natural fit for a company whose most visible assets are travelling down it everyday.

Eastern Lighthouse is the company name for a copywriter in Hamden, Connecticut. Her name is Melinda Ronn and she has specialized in providing copy for many well known non-profit organizations and ministries as well as the White House.

Melinda was looking for a rustic, weathered-look that captured the historic charm of New England. There was the obvious tie-in to the lighthouse theme in developing the illustration for the mark, which helps to define the atmosphere that is unmistakingly, old right coast.